Originally founded in 2003 as a Theatre Production House- Balancing Act Productions by Divya Palat and Aditya Hitkari, BAP produced both nationally renowned and Internationally renowned plays. Always with a strong social focus, BAP did the multi award winning ,'A Personal War- Stories of the Mumbai Terror Attacks,' in four continents winning accolades in each continent and raising funds for the Mumbai Police Commissioners Office.
Balancing Act is a Digital Content Agency that works with Brands to create customisable solutions in the space of Content Creation and influencer sourcing and management.
BALANCING ACT was also NOMINATED IN 2018 for TWO CANNES GOLD AWARDS in Brand Endorsement / Partnership for Artist Breakthrough for the Puma campaign Suede Gully.
Creating original content for brand and using influencers and celebrities effectively to convey brand stories and messaging, Balancing Act works with Colgate, Nivea, Asian Paints, Nykaa, Tourism New Zealand, Vodafone , to name a few.
Their digital campaigns have been widely circulated as the best digital campaigns by Adweek and other leading Industry magazines.
Balancing Act will also be venturing in to film production later this year.
Balancing Act Films was set up by Divya to create content in the Digital and television space keeping in mind what brands wanted in terms of messaging and reach.
Balancing Act Trust was started to create more opportunities for Theatre and to support small NGOs by creating free of cost films for them. More info here.
Aditya and Divya have been working together since 1997 and founded their companies with passion and focus and that is something they consistently deliver to clients!
When they're not working together, they're busy playing with Magic- their pet cocker spaniel , who by the way also comes to work!