How can a Digital Agency help?
Striking a balance between Brands and Reach
Balancing Act is a full-service digital agency that helps brands with services like Content Creation, Influencer Marketing, developing, designing, and executing social media campaigns, celebrity endorsement, and Branded content. It is a one-stop destination for a brand’s digital needs. Creating something beautiful and unique almost every day, building relationships with brands, and fulfilling their needs is something that this Balancing Act aims for. We at Balancing Act have been providing a wide range of services to brands for the past four years and have been successful in doing so. But when it comes to having a digital agency on board there is a constant question that the brands have – “What does a digital agency do?”. “How do I choose the correct agency for my Brand?’’, “How is a digital agency different than any other marketing agency”.
In order to answer these questions, let's understand the following:
What is a Digital Agency?
With how accessible the internet is today; more people are spending their time online. In order to keep up with changing advertising trends and need for strong digital marketing techniques, brands have to make sure they stay relevant and stand out, that’s where the digital agency comes into the picture. A digital agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age. They also ensure they help the brands that they work with reach their goals through content creation, social media campaigns, influencer marketing, identifying suitable celebrity for being the face of the brand or branded content. They are also responsible for developing, designing, and executing strategies that best works for the brands. A digital agency helps brands to engage either with a specific target audience or reach audiences globally. Brands take advantage of online interaction and give their customers added value through digital by reaching out to a wide range of customer databases. We at Balancing Act have had the privilege to associate and creatively collaborate with some of the most sought-after brands, celebrities, and influencers of the country, brands like Colgate, Nivea, Asian Paints, Puma, Saregama, Hotstar, Reebok, Nykaa to name a few and celebrities like Shah Rukh Khan, Ranveer Singh, Tiger Shroff, Mahendra Singh Dhoni, Katrina Kaif, Taapsee Pannu, Varun Dhawan, Arjun Kapoor, Siddharth Malhotra, etc.
Why should brands opt for a Digital Agency?
With how accessible the internet is today; the importance of digital marketing has become crystal clear. Digital marketing is cost-effective as it helps to create custom-tailored campaigns and strategies to reach the exact audience with the same interest. The very first reason for hiring a digital agency is to curate successful campaigns and create content ideas to take the business at greater heights, create a buzz about the brand and have a recall value. We at Balancing Act have helped brands reach their company goals be it increasing sales for a particular product, launch, helped brands in identifying relevant and suitable celebrities for brand endorsements, promotion or just create a buzz on the internet Balancing Act has done it all. Talking about creating and curating successful content and social media campaigns, Balancing Act curated many successful campaigns for brands like Colgate for its re-launched Total toothpaste which was called the #ColgateTotalUpgrade , Colgate Pujor Haashi campaign for their customized packaging for the west Bengal market on occasion of Durga Puja, Friendship’s day campaign for Vodafone with Bollywood Celebrities Neha Dhupia and Soha Ali Khan, Puma Suede Gully ,a rap anthem which highlighted the street culture of India capturing three street art forms- graffiti, dance and rap in collaboration with Divine , Shakti Mohan and famous street dance crews from India, Asian Paints “ One Time Painting “ Challenge in collaboration with Vir Das, the whole painting in time was covered live on Vir Das’s facebook page which made people aware about the newest feature that Asian Paint had to offer to his valuable customers, Nykaa #ZeroBodyShame – Say No To Body Shaming featuring Shah Rukh Khan and Katrina Kaif, Saregama featuring Tiger Shroff ,a music video which is a remix of the classic song I am a Disco Dancer composed by Salim Suleman, sung by Benny Dayal and choregraphed by Bosco Martis.
How can the Balancing Act help the brands?
The founders of Balancing Act, Divya Palat and Aditya Hitkari started the company four years ago with an intention to create content for brands using celebrities and influencers to effectively convey brand stories. We at Balancing Act help brands with fresh and new concept ideas and help them achieve their goals. We at Balancing Act not only conceptualize but also execute these ideas. Our services are not only limited to content creation, but we also help brands identify suitable celebrities for their brands. Design, develop and curate influencer campaigns for brands as per their requirements. Balancing Act should be a brand's first choice when the brands think of hiring a digital agency not only because of the campaigns or the content we create but for the higher engagement, higher impressions, positive reaction, greater reach, and record-breaking views that we get for these pieces of content. So, At Balancing Act all you have to do is reach out to us with your digital requirement and we will help you with the interesting, creative, and fun solution!
Check out some of our amazing work
- PAYAL RANE